What is adword quality score and how to improve? - Video Tutorial
Having good quality score in the adwords campaign is one of the important work of the adwords advertisers. Whether you want to reduce your cost per click (CPC) or improve your ranking, you should definitely need to look in to improving your quality score. Here is new Google video tutorial to the folks who are new to Google Advertising.
A general introduction to Ads Quality, including an overview of Quality Score and answers to some common questions about Ads Quality. If you don’t know how Quality Score works, this is a good video to watch.
Beyond the basics.. This video gives more detail on the recent changes made to Ads Quality. If you want to know more about how the change from inactive keywords to first page bids affects your campaigns, watch this.