Internet Marketing Survival by Praveen Kumar C

Today Google Analytics Blog announced about the seven new features in Google Analytics tool. Among the all, adsense feature is the one which I was waiting for a long time from Google and now I would love to have that along with my GA. If you do not find the new features in your account yet, do not worry, wait for few weeks max until it rolled out to all the accounts.

Here are the new features.

1. User Interface refresh.
2. AdSense now integrated into GA.
3. Advanced visualizations: Motion Charts!
4. Custom Reports!
5. Advanced Segmentation!!
6. The Google Analytics API.
7. Automatic importing of AdWords cost data into Urchin.

Learn more about the new features in detail at Avinash Kaushik blog

After the Google’s announcement to the new quality score improvements in adwords, some of the advertisers started seeing that feature in their accounts. According to this new changes the “Inactive For Search”  will be no longer available in Google Adwords and the “Minimum Bid” option will be changed as “First page Bid”. “Minimum Bid” is nothing but the minimum amount which adword system sets for a particular keyword to jump in to auction on Google search result ad space. It will be determined by itz keyword quality, CTR, landing page relevancy and some other factors of quality score.

The keywords with less than “Minimum Bid” will be marked as inactive for search and will not enter in to Google ad space. But after the years rolled by introducing this feature, now Google realized that minimum bidding option will not work out as it is stopping those keywords which may trigger ads to different highly relevant query matches. So thinking on some newly needed, they are introducing to replace their static per-keyword Quality Scores with a system that will evaluate an ad’s quality each time it matches a search query.

So that no more keyword will be inactive for search and all those are now having change to enter in to the auction to get placed on the sponsored space. But the thing is AdWords will use the most accurate, specific, and up-to-date performance information when determining whether an ad should be displayed. Your ads will be more likely to show when they’re relevant and less likely to show when they’re not. This means that Google users are apt to see better ads while you, as an advertiser, should receive leads which are more highly qualified.

As the  “Minium Bid” is not required on this migration it has been changed as “First page Bid”. First page bids are an estimate of the bid it would take for your ad to reach the first page of search results on Google web search. They’re based on the exact match version of the keyword, the ad’s Quality Score, and current advertiser competition on that keyword.

Here is the preview of the new changes in adword interface:

If you at once log in to your adword account and wonder on not seeing these changes, do not worry… Stay cool… Google planned to roll out this features slowly on the advertisers account to test.

Though it was postponed to next day, I was well prepared  to attend the WAW event in Chennai to meet up Palani, Trinadh and other folks.. Well, it was an interesting event for me since it is first time to come out of my home town  to meet other folks on this field.  Sky was clouded on that cool evening and I hurried to reach the Star City Hotel, T-nagar, on time, before it started raining. Just when I entered, it was a big surprise for me when Palani identified me(Just seen me in IM photo ) and introduced himself and welcomed to the event.

Trinadh was waiting there already and we introduced our self as it was the first time we met face to face. Was expecting other folks arrival to start the session but it was an disappointment for every one since only very few came from the registered numbers. Started the session by self introduction and their experience on this field and how they got in to. Suchet from CTS, Lakshmi kanth from Veetechnologies, Sherin from Bharath Matrimony…. went like that….

Palani answered to the most of the questions arised during the discussion.  Sherin’s view on current Web Analytics practice and how to impress the boss by the way presenting the data was really admirable. Being country manager of Web Analytics Association of India, Trinadh shared his plans of moving to next level by having a local WAA website with blog and forum. Got answers for many questions and useful tips from UBC course to Self marketing..  Thanks Trinadh..  It would have been really bigger event if there were no absence.. Any way, I think it is an unforgettable day in my life, enjoyed lot…  Thanks to Palani to have a deep discussion from to my personal to salemjilla.com .. Thanks for your suggestions as well. I am glad about that….

Searching me?? Sorry guys… I am the photographer…