Internet Marketing Survival by Praveen Kumar C

Having good quality score in the adwords campaign is one of the important work of the adwords advertisers. Whether you want to reduce your cost per click (CPC) or improve your ranking, you should definitely need to look in to improving your quality score. Here is new Google video tutorial to the folks who are new to Google Advertising.

A general introduction to Ads Quality, including an overview of Quality Score and answers to some common questions about Ads Quality. If you don’t know how Quality Score works, this is a good video to watch.

Beyond the basics.. This video gives more detail on the recent changes made to Ads Quality. If you want to know more about how the change from inactive keywords to first page bids affects your campaigns, watch this.

I am sure every body using Joomla with Google Apps or Gmail will be facing problem to authenticate SMTP in Global configuration. To use Google Apps or Gmail as SMTP mail sender you should first enable SSL on your server. Next, you need to hack the phpmailer page to connect with Google SMTP mail server to send mails.This phpmailer page differs in which version of joomla you are using. Below is the location of the phpmailer page which you need to hack. Before doing anything be smart to backup the file.

Joomla 1.0.x: includes/class.phpmailer.php

Joomla 1.5: includes/phpmailer.php

Find the code around the line 537:

if(strstr($hosts[$index], ":"))
        list($host, $port) = explode(":", $hosts[$index]);
else
{
        $host = $hosts[$index];
        $port = $this->Port;
}

Replace it with:

if (preg_match('#(([a-z]+://)?[^:]+):(\d+)#i', $hosts[$index], $match))
{
        $host = $match[1];
        $port = $match[3];
}
else
{
        $host = $hosts[$index];
        $port = $this->Port;
}

Now login to your joomla backend and go to Mailer in Global configuration

Enter/choose the options in below format

Mailer: SMTP Server
Mail From: <your_user_id>@gmail.com (Google apps user: your_user_id@yourdomain.com)
SMTP Auth: Yes
SMTP User: <your_user_id>@gmail.com (Google apps user: your_user_id@yourdomain.com)
SMTP Password: <your_password>
SMTP Host: ssl://smtp.gmail.com:465

Be sure that you have enable POP in your Gmail or Google Apps before you save this and test. All the best.

Today Google Analytics Blog announced about the seven new features in Google Analytics tool. Among the all, adsense feature is the one which I was waiting for a long time from Google and now I would love to have that along with my GA. If you do not find the new features in your account yet, do not worry, wait for few weeks max until it rolled out to all the accounts.

Here are the new features.

1. User Interface refresh.
2. AdSense now integrated into GA.
3. Advanced visualizations: Motion Charts!
4. Custom Reports!
5. Advanced Segmentation!!
6. The Google Analytics API.
7. Automatic importing of AdWords cost data into Urchin.

Learn more about the new features in detail at Avinash Kaushik blog