After the Google’s announcement to the new quality score improvements in adwords, some of the advertisers started seeing that feature in their accounts. According to this new changes the “Inactive For Search” will be no longer available in Google Adwords and the “Minimum Bid” option will be changed as “First page Bid”. “Minimum Bid” is nothing but the minimum amount which adword system sets for a particular keyword to jump in to auction on Google search result ad space. It will be determined by itz keyword quality, CTR, landing page relevancy and some other factors of quality score.
The keywords with less than “Minimum Bid” will be marked as inactive for search and will not enter in to Google ad space. But after the years rolled by introducing this feature, now Google realized that minimum bidding option will not work out as it is stopping those keywords which may trigger ads to different highly relevant query matches. So thinking on some newly needed, they are introducing to replace their static per-keyword Quality Scores with a system that will evaluate an ad’s quality each time it matches a search query.
So that no more keyword will be inactive for search and all those are now having change to enter in to the auction to get placed on the sponsored space. But the thing is AdWords will use the most accurate, specific, and up-to-date performance information when determining whether an ad should be displayed. Your ads will be more likely to show when they’re relevant and less likely to show when they’re not. This means that Google users are apt to see better ads while you, as an advertiser, should receive leads which are more highly qualified.
As the “Minium Bid” is not required on this migration it has been changed as “First page Bid”. First page bids are an estimate of the bid it would take for your ad to reach the first page of search results on Google web search. They’re based on the exact match version of the keyword, the ad’s Quality Score, and current advertiser competition on that keyword.
Here is the preview of the new changes in adword interface:
If you at once log in to your adword account and wonder on not seeing these changes, do not worry… Stay cool… Google planned to roll out this features slowly on the advertisers account to test.