Improvements in the Google Content Network Quality
Google adsense team has announced a new improvements in serving adsense ads in their content network. Below are the benefits to adwords advertiser when these new features rolled out to the adsense publishers.
- Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.
- Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.
- Improved Ads Quality: Brings performance improvements within the Google content network.
- View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.
This new features will help the adword advertisers to spend their money more effcetively. But it seems it will take couple of weeks this improvements..