Internet Marketing Survival by Praveen Kumar C

Above the traditional Web Analytics there is a need arises in Mobile Analytics which has more potential. Since every one of now a days going mobile for internet browsing and email (Blackberry) it is not possible to track and do analysis using traditional Web Analytics tools. So how come we will be able to track mobile visitors and their behaviors? This is what helped to coin the new term “Mobile Analytics” and there are many vendors offering  Mobile Analytics Tools to track details as like from the traditional web analytics tools with the informations like mobile device, mobile network operator (carrier), country, language..

Some Mobile Analytics vendors are Amethon, Mobilytics, Bango, TigTags, Xiti, and AdMob.

I will write more about the Mobile Analytics soon since I did not get hand on experience and hope I will implement it on one of my site’s mobile version.

Yesterday there was a discussion about Mobile Analytics in Web Analytics forum where VP Product Marketing, Bango addressed their Mobile Analytics Tool and I have given that below.

- On Mon, 7/7/08, ed_wu@dell.com <ed_wu@dell.com> wrote:
From: ed_wu@dell.com <ed_wu@dell.com>
Subject: [webanalytics] cell phone analytics
To: webanalytics@ yahoogroups. com
Date: Monday, July 7, 2008, 10:14 PM

Hey all,

I know my question is a little bit off topic for this group but I hope you might be able to point me to the right direction. Yes web analytics is a hot topic, but has anybody heard or had experience with cell phone analytics? I’m not even sure if “cell phone analytics” is the right name to use. But the basic idea is to be able to track the mobile ads which are becoming popular, not just in the states but in other countries, i.e. China. The advertisers have no idea of their ROI without similar tools like GA or Ominiture in that field. Particularly I want to know:

1) if there is such analytics technology/tools being built already?

2) who are the leading vendors in this field?

3) any resources might help me understand more?

Any idea would be highly appreciated.

Thanks,

Ed

From: webanalytics@ yahoogroups. com [mailto:webanalytics@ yahoogroups. com]
On Behalf Of Praveen kumar
Sent: 07 July 2008 18:32
To: webanalytics@ yahoogroups. com
Subject: Re: [webanalytics] cell phone analytics

Hi Ed,

You are at the right place for this question and you can call it as “Mobile Analytics, instead of “Cell Phone Analytics”. This is the Industry standard term I have seen so far. Bango Analytics should be a nice mobile analytics tool and can even track the mobile advertising campaigns.

http://bango. com/tour/ information/ analyze.aspx

I did not get chance to do ananlytics for Mobile sites so you can try that and give feedback.
Itz free.

Regards,
Praveen Kumar C
Internet Marketing Survival – http://www.cpraveen .com/blog

——————————–

Thanks for the pointer Praveen.

Ed if you have any questions about web analytics for mobile feel free to
give me a shout. Bango Analytics (http://bango. com/analytics) currently
focuses on campaign tracking where we use link redirection technology to
accurately identify and record individuals clicking on your mobile ads
and marketing campaigns. In the next couple of weeks we will launching
our page tracking technology which uses a simple image tag to track site
navigation. Again this uses our unique user ID technology. If anyone
wants to give the new stuff a try then drop me an email via andy at
bango dot com.

You will find some info on this and other mobile stuff on our website
http://bango. com <http://bango. com/> and some things of interest on
http://mobilesoapbo x.wordpress. com/.

Andy

Andy Bovingdon

VP Product Marketing, Bango
http://bango. com <http://bango. com/>

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