Internet Marketing Survival by Praveen Kumar C

Google just now added a cool feature in the adwords keyword tool which every advertisers needed for a long time. Tools like  Overture, Microsoft adcenter had the similar feature already and just now google realized the usefulness of it to the advertisers. According to this new change, now we can have access to approximate number of search in Google for particular  keywords in previous month and also average approximate search volume. This helps the advertisers to find out High-Traffic Keywords which brings more potential visitors to their website and plan the budget accordingly.

Google launches new tool which is in beta state and named AD PLANNER.  This free tool helps you identify websites your audience is likely to visit so you can make better-informed advertising decisions.

With Google Ad Planner, you can:

• Define audiences by demographics and interests.
• Search for websites relevant to your audience.
• Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.
• Create lists of websites where you’d like to advertise and store them in a media plan.
• Generate aggregated website statistics for your media plan.

If you are a Adwords user, you can export the site list from the CSV output of Ad Planner and run your Placement Targeted camapigns efficiently. Hope you are interested in testing this tool so you should sign up here for the invitation to join this beta tool.

Click-to-call ads were a wonderful method of advertising in Google through adwords. We pay only when we get calls. Unless like PPC it has more potential as we get the calls from our customers directly. We pay only per successful call connected with customers.

Unfortunately I saw the click to call campaign which I was running did not produce any on few days. I contacted Google for this issue and they addressed that Click-to-call ads are no longer available in India. I see that it is still available in other countries, probably for US accounts. Also still the option is available in my account to create Click-to-call campaigns. Letz hope it will be available soon Below is the mail I received from Adwords team.

Hello Praveen,

Thank you for chatting in regarding your click to call ads. Click-to-call
ads are no longer available. So your click-to-call ads will not run now.
You may create other ad formats to advertise your products or services. I
apologize for any inconvenience caused.

We launched click-to-call ads as a short-term trial. The test has ended,
and we’re using the results to improve AdWords and build more solutions
for advertisers who value phone calls.

We look forward to providing you with the most effective advertising
available.

Sincerely,

Sabina A
The Google AdWords Team