A general introduction to Ads Quality, including an overview of Quality Score and answers to some common questions about Ads Quality. If you don’t know how Quality Score works, this is a good video to watch.

Beyond the basics.. This video gives more detail on the recent changes made to Ads Quality. If you want to know more about how the change from inactive keywords to first page bids affects your campaigns, watch this.

The keywords with less than “Minimum Bid” will be marked as inactive for search and will not enter in to Google ad space. But after the years rolled by introducing this feature, now Google realized that minimum bidding option will not work out as it is stopping those keywords which may trigger ads to different highly relevant query matches. So thinking on some newly needed, they are introducing to replace their static per-keyword Quality Scores with a system that will evaluate an ad’s quality each time it matches a search query.

So that no more keyword will be inactive for search and all those are now having change to enter in to the auction to get placed on the sponsored space. But the thing is AdWords will use the most accurate, specific, and up-to-date performance information when determining whether an ad should be displayed. Your ads will be more likely to show when they’re relevant and less likely to show when they’re not. This means that Google users are apt to see better ads while you, as an advertiser, should receive leads which are more highly qualified.

As the  “Minium Bid” is not required on this migration it has been changed as “First page Bid”. First page bids are an estimate of the bid it would take for your ad to reach the first page of search results on Google web search. They’re based on the exact match version of the keyword, the ad’s Quality Score, and current advertiser competition on that keyword.

Here is the preview of the new changes in adword interface:

If you at once log in to your adword account and wonder on not seeing these changes, do not worry… Stay cool… Google planned to roll out this features slowly on the advertisers account to test.

• Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.

• Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.

• Improved Ads Quality: Brings performance improvements within the Google content network.

• View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.

This new features will help the adword advertisers to spend their money more effcetively. But it seems it will take couple of weeks this improvements..

With Google Ad Planner, you can:

• Define audiences by demographics and interests.
• Search for websites relevant to your audience.
• Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.
• Create lists of websites where you’d like to advertise and store them in a media plan.
• Generate aggregated website statistics for your media plan.

If you are a Adwords user, you can export the site list from the CSV output of Ad Planner and run your Placement Targeted camapigns efficiently. Hope you are interested in testing this tool so you should sign up here for the invitation to join this beta tool.

Unfortunately I saw the click to call campaign which I was running did not produce any on few days. I contacted Google for this issue and they addressed that Click-to-call ads are no longer available in India. I see that it is still available in other countries, probably for US accounts. Also still the option is available in my account to create Click-to-call campaigns. Letz hope it will be available soon Below is the mail I received from Adwords team.

Hello Praveen,

Thank you for chatting in regarding your click to call ads. Click-to-call
ads are no longer available. So your click-to-call ads will not run now.
You may create other ad formats to advertise your products or services. I
apologize for any inconvenience caused.

We launched click-to-call ads as a short-term trial. The test has ended,
and we’re using the results to improve AdWords and build more solutions
for advertisers who value phone calls.

We look forward to providing you with the most effective advertising
available.

Sincerely,

Sabina A
The Google AdWords Team

By the way here are some tips to appear and pass out Google advertising professional exam,

Who can prepare for Google advertising professional exam?

• Who ever into internet marketing profession.
• Peoples really passionate getting google’s recognition as qualified advertising professional.
• A person who manages self account can also test their skill set by appearing the Google exam.
• People who want to prove to the clients/company that they can manage the campaigns efficiently.

What do I need to get Google certification?

Yes, of course a Google adwords account, but managed from your MCC (My Client Center) Account. If you do not have MCC account or not aware of that, then try to create one or learn about it. You should be at least having basic skill in managing a successful campaign and interested to learn about the advance techniques of adwords. Now are you ok with all the above?

What is the requirement to appear for GAP exam?

• Manage at least one adword accounts for at least 90 Days in your MCC.
• Total spent should be $1000 or equivalent local currency on those 90 days.
• Prepare the advanced skill by hand on method and by learning from adwords learning center.

Appear for exam only after you meet the above criteria to not get disappointed.

How to prepare for the Google exam?

You may feel that you have good knowledge in adwords but when you learn through the learning center definitely you will come to know that you were not aware of many things. So I suggest every body to go through the learning center and then work out the learned stuffs in your account. You may have question that which is best to learn among the multimedia lesson or Text based lesson. All I can say is, which is best for you to learn basically? visual or only by reading. Well, reading was best for me and I choose text lesson. Any how both covers the same, so do not worry about it.

How will be the exam?

You will be given 90 mins and more than hundred questions. In my case, I got 117 questions. Questions will be with the mixture of easy to hard level. If you just have hand on experience on adwords with basic understanding, you will be able to answer only the easier question which is really not enough to pass out the exam. Be assured that you can reach good score near by to the 50%, but only your advanced understanding on adwords will help you to get at least 75% which is the minimum score to pass out.

What are all the precaution to take the exam?

Once you pay and take the exam, your clock starts from that time. So you cannot stop the time at any cause once it started. Be sure to sit at the right place where you do not have power cut, Internet down or any other factors disturb you. While taking the exam, questions will be displayed one by one and you will have to answer it on real time basis. All are choose it type questions, some times with radio button and some time with check boxes. Be careful some time you need to select two or three answers. If you are not sure about the answer of particular question you have an option to mark it as review. If you do that after the completion if you have time, you can check that answers later. I advice you to keep going by answering the questions you know very well and mark the remaining ones to review later. Once you submit the answers your result is displayed at once. Do not really worry if you are fail in that, this is not your graduation exam. You can always retake the exam once in every 15 days.

If still have any questions or any doubts just post your comments here so that I can update this article. If you find useful reaching my blog just BUY ME A CUP OF COFFEE. All the Best for your exams. Let me know your results.

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