Archive for the 'Pay Per Click' Category

What is adword quality score and how to improve? – Video Tutorial

Wednesday, December 3rd, 2008

Having good quality score in the adwords campaign is one of the important work of the adwords advertisers. Whether you want to reduce your cost per click (CPC) or improve your ranking, you should definitely need to look in to improving your quality score. Here is new Google video tutorial to the folks who are new to Google Advertising.

A general introduction to Ads Quality, including an overview of Quality Score and answers to some common questions about Ads Quality. If you don’t know how Quality Score works, this is a good video to watch.

Beyond the basics.. This video gives more detail on the recent changes made to Ads Quality. If you want to know more about how the change from inactive keywords to first page bids affects your campaigns, watch this.

No More Inactive For Search & Minimum Bid In Google Adwords

Tuesday, September 9th, 2008

After the Google’s announcement to the new quality score improvements in adwords, some of the advertisers started seeing that feature in their accounts. According to this new changes the “Inactive For Search”  will be no longer available in Google Adwords and the “Minimum Bid” option will be changed as “First page Bid”. “Minimum Bid” is nothing but the minimum amount which adword system sets for a particular keyword to jump in to auction on Google search result ad space. It will be determined by itz keyword quality, CTR, landing page relevancy and some other factors of quality score.

The keywords with less than “Minimum Bid” will be marked as inactive for search and will not enter in to Google ad space. But after the years rolled by introducing this feature, now Google realized that minimum bidding option will not work out as it is stopping those keywords which may trigger ads to different highly relevant query matches. So thinking on some newly needed, they are introducing to replace their static per-keyword Quality Scores with a system that will evaluate an ad’s quality each time it matches a search query.

So that no more keyword will be inactive for search and all those are now having change to enter in to the auction to get placed on the sponsored space. But the thing is AdWords will use the most accurate, specific, and up-to-date performance information when determining whether an ad should be displayed. Your ads will be more likely to show when they’re relevant and less likely to show when they’re not. This means that Google users are apt to see better ads while you, as an advertiser, should receive leads which are more highly qualified.

As the  “Minium Bid” is not required on this migration it has been changed as “First page Bid”. First page bids are an estimate of the bid it would take for your ad to reach the first page of search results on Google web search. They’re based on the exact match version of the keyword, the ad’s Quality Score, and current advertiser competition on that keyword.

Here is the preview of the new changes in adword interface:

Adwords New Quality Score

Adwords First Page Bidding

If you at once log in to your adword account and wonder on not seeing these changes, do not worry… Stay cool… Google planned to roll out this features slowly on the advertisers account to test.

Improvements in the Google Content Network Quality

Saturday, August 9th, 2008

adwords new featuresGoogle adsense team has announced a new improvements in serving adsense ads in their content network. Below are the benefits to adwords advertiser when these new features rolled out to the adsense publishers.

  • Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.
  • Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.
  • Improved Ads Quality: Brings performance improvements within the Google content network.
  • View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.

This new features will help the adword advertisers to spend their money more effcetively. But it seems it will take couple of weeks this improvements..