Internet Marketing Survival by Praveen Kumar C

Google just now added a cool feature in the adwords keyword tool which every advertisers needed for a long time. Tools like  Overture, Microsoft adcenter had the similar feature already and just now google realized the usefulness of it to the advertisers. According to this new change, now we can have access to approximate number of search in Google for particular  keywords in previous month and also average approximate search volume. This helps the advertisers to find out High-Traffic Keywords which brings more potential visitors to their website and plan the budget accordingly.

Above the traditional Web Analytics there is a need arises in Mobile Analytics which has more potential. Since every one of now a days going mobile for internet browsing and email (Blackberry) it is not possible to track and do analysis using traditional Web Analytics tools. So how come we will be able to track mobile visitors and their behaviors? This is what helped to coin the new term “Mobile Analytics” and there are many vendors offering  Mobile Analytics Tools to track details as like from the traditional web analytics tools with the informations like mobile device, mobile network operator (carrier), country, language..

Some Mobile Analytics vendors are Amethon, Mobilytics, Bango, TigTags, Xiti, and AdMob.

I will write more about the Mobile Analytics soon since I did not get hand on experience and hope I will implement it on one of my site’s mobile version.

Yesterday there was a discussion about Mobile Analytics in Web Analytics forum where VP Product Marketing, Bango addressed their Mobile Analytics Tool and I have given that below.

- On Mon, 7/7/08, ed_wu@dell.com <ed_wu@dell.com> wrote:
From: ed_wu@dell.com <ed_wu@dell.com>
Subject: [webanalytics] cell phone analytics
To: webanalytics@ yahoogroups. com
Date: Monday, July 7, 2008, 10:14 PM

Hey all,

I know my question is a little bit off topic for this group but I hope you might be able to point me to the right direction. Yes web analytics is a hot topic, but has anybody heard or had experience with cell phone analytics? I’m not even sure if “cell phone analytics” is the right name to use. But the basic idea is to be able to track the mobile ads which are becoming popular, not just in the states but in other countries, i.e. China. The advertisers have no idea of their ROI without similar tools like GA or Ominiture in that field. Particularly I want to know:

1) if there is such analytics technology/tools being built already?

2) who are the leading vendors in this field?

3) any resources might help me understand more?

Any idea would be highly appreciated.

Thanks,

Ed

From: webanalytics@ yahoogroups. com [mailto:webanalytics@ yahoogroups. com]
On Behalf Of Praveen kumar
Sent: 07 July 2008 18:32
To: webanalytics@ yahoogroups. com
Subject: Re: [webanalytics] cell phone analytics

Hi Ed,

You are at the right place for this question and you can call it as “Mobile Analytics, instead of “Cell Phone Analytics”. This is the Industry standard term I have seen so far. Bango Analytics should be a nice mobile analytics tool and can even track the mobile advertising campaigns.

http://bango. com/tour/ information/ analyze.aspx

I did not get chance to do ananlytics for Mobile sites so you can try that and give feedback.
Itz free.

Regards,
Praveen Kumar C
Internet Marketing Survival - http://www.cpraveen .com/blog

——————————–

Thanks for the pointer Praveen.

Ed if you have any questions about web analytics for mobile feel free to
give me a shout. Bango Analytics (http://bango. com/analytics) currently
focuses on campaign tracking where we use link redirection technology to
accurately identify and record individuals clicking on your mobile ads
and marketing campaigns. In the next couple of weeks we will launching
our page tracking technology which uses a simple image tag to track site
navigation. Again this uses our unique user ID technology. If anyone
wants to give the new stuff a try then drop me an email via andy at
bango dot com.

You will find some info on this and other mobile stuff on our website
http://bango. com <http://bango. com/> and some things of interest on
http://mobilesoapbo x.wordpress. com/.

Andy

Andy Bovingdon

VP Product Marketing, Bango
http://bango. com <http://bango. com/>

Today is an Interesting and big development in search engine history. Wouldn’t be a big news to SEO industry and web site owners, if Google and yahoo start indexing flash based websites? Yes, thatz true, Google announced that it updated its search algorithm using Adobe Flash player technology to make it to learn the texts and links in the flash websites. Till now, the web masters have not been implementing their flash technologies in many cases, as it is not good for SEO. But this new algorithm makes every body happy as the texts in the flash files will be returned on search queries. This new trend tends to increase the number of flash rich content websites across the WWW.

Here are the important fact on this updation on Google search algorithm.

• All existing SWF content, across all versions of the SWF file format could be crawled not FLV format.
• Only texts and links can be indexed and not the images on the flash.
• Google bot does not execute some types of JavaScript. So if your web page loads a Flash file via JavaScript, Google may not be aware of that Flash file, in which case it will not be indexed.
• Google do not attach content from external resources that are loaded by your Flash files. If your Flash file loads an HTML file, an XML file, another SWF file, etc., Google will separately index that resource, but it will not yet be considered to be part of the content in your Flash file.
• Millions of indiscoverable flash contents across the internet will be available on search.

Though the web masters no need to do any thing to get indexed their existing flash sites, how ever, I feel disabling the non-flash version may prevent from getting penalized for having duplicated contents. What you say? plz comment.