Internet Marketing Survival by Praveen Kumar C

Ebooks Space offers free download of an Ebook “Web Analytics for dummies”

Covers free and fee-based analytics tools

Don’t miss another profitable opportunity find out what works and what doesn’t

Are you getting a decent return on the time and money you put into your Web site?

Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site’s profitability without boosting your budget.

* Understand Web analytics lingo
* Find out what visitors do at your site
* Measure metrics that matter most
* Spot where your traffic comes from
* Reduce shopping cart abandonment

Download eBook Now!!

Google announces for bringing free webinar on Google Analytics, Google Website Optimizer and Google Web Master Tools on coming June 8th. Itz really a great announcment for all web analytics folks as the integration of the three tools are very importantant for success on Web promotion .

DATE: Tuesday, July 8
TIME: 9:00 a.m. PT (Pacific Time)
JOIN US: Register to attend

Google Webmaster Tools is a resource to gauge the visibility of your pages on Google. It shows you which of our search queries drive traffic to your site and lets you see where your site is included in the top search results. You’ll even be able to identify your top content and view the words that other sites use to link to it.

Google Analytics provides further insight on how people land and navigate on your site, regardless of whether they arrive through Google search, pay-per-click ads, or other means. You can see which geographical regions people come from, view your top landing pages, and compare the effectiveness of all your ads, e-mail newsletters, affiliate campaigns, referrals, and keywords on Google and other search engines.

Google Website Optimizer then enables you to act on the information you’ve gathered about your site and make concrete improvements. After identifying your high-traffic but low-converting pages, you can test different combinations of content to determine which one most yields the outcome you’re looking for.

Google launches new tool which is in beta state and named AD PLANNER.  This free tool helps you identify websites your audience is likely to visit so you can make better-informed advertising decisions.

With Google Ad Planner, you can:

• Define audiences by demographics and interests.
• Search for websites relevant to your audience.
• Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.
• Create lists of websites where you’d like to advertise and store them in a media plan.
• Generate aggregated website statistics for your media plan.

If you are a Adwords user, you can export the site list from the CSV output of Ad Planner and run your Placement Targeted camapigns efficiently. Hope you are interested in testing this tool so you should sign up here for the invitation to join this beta tool.