Internet Marketing Survival by Praveen Kumar C

Just yesterday I went to the movie kallori, a sensational venture from the Kadhal team. Once again, Balaji Sakthi Vel proved that he is looking for a seat of top class film makers of Tamil Cinema. After the smashing hit of the movie Kadhal, he took long time to present this movie to the audience. But we could understand that the amazing scripts like this really need a pain before the delivery.

Kallori is a simple story told straight away with out any twists, fights and annoying sentiments which we normally see in the movies. Story starts from the first day college life of a friends group who were all together from the schoolings. The Gang has the boys and girls’ coming from different life back grounds shows you different colors of life. The feel of friendship among the gang has been nicely portrayed in the movie.

From the first day they see a beautiful girl Shobana sitting in the class room alone by sad and not talking to any one. No one mingles with her as every body looks her in the view of a girl from high class society. Well, there is a reason told in the movie for that metro city girl to join in the government arts college of an interior village. After coming to know that, they let Shobana to join in their group and show her the feel of real friendship.

Muthu is an athlete, who comes from poor back ground and in need to take his family up by getting job through sports quota. Once Shobhana had to go to Muthu’s home and get a chance to see his father and little sister. She realizes his struggle in life by seeing his broken sports shoe in his home. She gets a special affection on Muthu after that and wanted to encourage him to come up in life. In fact every friend does the same but Shobana affection was special to Muthu. She says to him “It’s not an achievement for me to study well and get good job as I have good family back ground where every body is educated and well settled. Itz people like you really have to read well and get good job to help your family”.

She presents a new athletic shoe and encourages him in his practice for the national event. Slowly they feel the love among them self; but poor peoples could not able to share their feelings. They all in the gang have a thought that every body should be friends for ever and should not make a bad name to their group in the name of love. This is the thing which forces both Shobana and Muthu to keep up distance between them with out expressing their love.

The script how ever lacks some excitement and makes audience to watch the movie in laid back approach. Any how the best thing I notice in this script is the scenes are not added with several sequence by breaking the story. The story goes with natural incidents with the sequence of the college life and keeps your mind watching the movie. Joswa Sridhar had done wonder ful job and the cinematography has also helped lot.

The story line the director tried all over the movie is friendship or love, but the climax does not just end up with the answer. Instead, the climax ends with a tragedy which no one expected. I have read some reviews about this movie and also peoples say that the climax does not fit for movie where every body expecting the answer for the question “friendship or love” which director conveyed all over the movie.

Yes I agree, but there was an answer for this before the tragedy incident. All the friends understood and accepted the love of the Shobana on Muthu when Shobana told her love to them and hence the director ended the question of “friendship or love”. All I can say is, audience should have the tragedy in the climax with the view which I say below.

Long back, an incident happened in Dharmapuri,Tamil Nadu by burning a college bus and killed three girls alive. It’s all an incident for all the peoples except the parents who affected directly on that. Only they will know the pain of the losing their daughters.

Here in the movie, Director conveyed the incident in climax and tried to make every body feel directly affected by the incident. Shobana joined college, mingle with the friends, helped Muthu, had love on him, went to tour and was enjoying. When life was going like a normal girl, she was burned alive in bus due to a political problem which is not related to her life. This is what really happened to the college girls killed in Dharmapuri. They were not just killed; they have been burned along with their joy, expectation and their dreams… (Like Shobana)

Praveen Kumar C

The above review of the movie kallori is  on my own view as a audience (especially the way of climax portrayed),  so if there is any thing to point out on this review, you can comment. All your positive or negative feedbacks on this review are welcome.

Eric Peterson and his team at Web Analytics Demystified have just published the results from their web analytics salary survey. The findings are comprised of the responses from hundreds of analysts, consultants and practitioners. Major findings from the survey are grouped in 5 main categories:

• Vendors Pay the Best Salaries: average person working with a vendor is earning more than $70,000 USD annually.
• Size of Company Doesn’t Matter (For the Most Part): small, medium, and large companies pay roughly the same amount on average
• Three Tenure Groups Appear to Exist: less than three years, three to five years, and more than five years of experience
• Organizational Approach Towards Analytics Really Matters: companies relying on business processes to manage their investment in web analytics are paying their resources 20 percent more (on average) than those companies taking a less formal approach.
• There May Be Hope on the Horizon: bringing this data back around to the huge gap between open positions and available talent in the market today, Web Analytics Demystified wanted to point out that there may be hope on horizon.

The net result of this talent crunch is increasingly high salaries being paid to professionals having even only entry-level experience in the field: according to self-reported data collected in March of2007, practitioners new to the field (less than 12 months of experience) working for companies based in the U.S. were earning an average of $78,524 USD in salary and bonus; for practitioner shaving at least five years of experience salary and bonus increases to $102,543 USD, an increase of30 percent.

At present, Web Analytics is being considered only to understand the visitors’ behaviors of the web site… But it is just growing to the next level. All the marketing executives are in need to measure the effectiveness of their online marketing efforts. This is the point which is going to take the web analytics to the next level. Soon Web Analytics won’t be just to know what visitors did in our site; it will be predictive. We will come to know what visitors will do in our sites. It will happen only when all the marketing system comes together and tie up with web analytics. We can able to predict the things like,

• Say, normally a visitor visits our site three times to know about our services and what we offer and finally becomes a customer. Since we have X% increase in total customers with 3 visits, we can predict the sales to be $Y in coming quarter financial year.

• Let A,B,C be – web pages, visits, method or path etc.. on the web sites results in $XX sales (may be online marketing, offline, affiliates, partners or other ways.) in one month. Considering we got X number of visitors with A,B,C paths we can forecast $Y in revenue in coming month” etc. We should spend $Z on the banner ad on Google network and $Y on Yahoo network and $Z on Microsoft Network because they will result in X pages views of ABC page and hence maximizing our ROI and bringing in $YYY dollars in revenue (again this could be offline, online or thorough other sales channels).

• Divide your customers into 5 distinct segments; they exhibit distinct behavior on the site and have distinct needs and buying behavior. Considering that visitors who match the onsite behavior of segment 1 is growing on our site we need to focus our marketing efforts so that we can grow other segment in a way that benefits us or we can plan our inventory considering the needs of growing segment 1.

• We can see visitors coming through search engines X times & Y times to a page and try to contact us for a reason like “free compliments on ever purchase” or “10% discount”. We should find offer attracts them most to become customer and try to show the particular message. Sure we can expect increase in Z% Conversion.

This is how we can do with web analytics according to the need of the company. Some need sales; some need Leads, hits like that.

More than all web analysts should be asked to sit on the table along with the decision makers of the company. Web Analytics can be taken to next level for companies’ growth only when web analysts grown by the company.

Cheers,

Praveen Kumar C