Internet Marketing Survival by Praveen Kumar C

Google  have answered few basic questions from users on how to handle redirections and 404 error pages. Here are those interesting questions,

• Recently, I did some spring cleaning on my site and deleted a couple of old, orphaned pages. They now return the 404 “Page not found” code. Is this ok, or have I confused you?
• I was just reading your reply to Frankie above, and it raised a couple of questions.What if I have someone linking to a page that no longer exists? How can I make sure my visitors still find what they’re after? Also, what if I just move some pages around? I’d like to better organise my site, but I’m worried you’ll get confused. How can I help you?
• I have a problem—I live in a very dynamic part of the web, and I keep changing my mind about things. When you ask me questions, I never respond the same way twice—my top threads change every hour, and I get new content all the time! You seem like a straightforward guy who wants straightforward answers. How can I tell you when things change without confusing you?
• I am the kind of site who likes to reinvent herself. I noticed that the links to me on my friends’ sites are all to URLs I got rid of several redesigns ago! I had set up 301s to my new URLs for those pages, but after that I 301′ed the newer URLs to my next version. Now I’m afraid that if you follow their directions when you come to crawl, you’ll end up following a string of 301s so long that by the end you won’t come calling any more.
• I know you must like me—you even ask me for unmodified files, like my college thesis that hasn’t changed in 10 years. It’s starting to be a real hassle! Is there anything I can do to prevent your taking up my lovely bandwidth?

Google presented the answers with excellent method. Looking for the answers? Oh thatz here..

Having good quality score in the adwords campaign is one of the important work of the adwords advertisers. Whether you want to reduce your cost per click (CPC) or improve your ranking, you should definitely need to look in to improving your quality score. Here is new Google video tutorial to the folks who are new to Google Advertising.

A general introduction to Ads Quality, including an overview of Quality Score and answers to some common questions about Ads Quality. If you don’t know how Quality Score works, this is a good video to watch.

Beyond the basics.. This video gives more detail on the recent changes made to Ads Quality. If you want to know more about how the change from inactive keywords to first page bids affects your campaigns, watch this.

I am sure every body using Joomla with Google Apps or Gmail will be facing problem to authenticate SMTP in Global configuration. To use Google Apps or Gmail as SMTP mail sender you should first enable SSL on your server. Next, you need to hack the phpmailer page to connect with Google SMTP mail server to send mails.This phpmailer page differs in which version of joomla you are using. Below is the location of the phpmailer page which you need to hack. Before doing anything be smart to backup the file.

Joomla 1.0.x: includes/class.phpmailer.php

Joomla 1.5: includes/phpmailer.php

Find the code around the line 537:

if(strstr($hosts[$index], ":"))
        list($host, $port) = explode(":", $hosts[$index]);
else
{
        $host = $hosts[$index];
        $port = $this->Port;
}

Replace it with:

if (preg_match('#(([a-z]+://)?[^:]+):(\d+)#i', $hosts[$index], $match))
{
        $host = $match[1];
        $port = $match[3];
}
else
{
        $host = $hosts[$index];
        $port = $this->Port;
}

Now login to your joomla backend and go to Mailer in Global configuration

Enter/choose the options in below format

Mailer: SMTP Server
Mail From: <your_user_id>@gmail.com (Google apps user: your_user_id@yourdomain.com)
SMTP Auth: Yes
SMTP User: <your_user_id>@gmail.com (Google apps user: your_user_id@yourdomain.com)
SMTP Password: <your_password>
SMTP Host: ssl://smtp.gmail.com:465

Be sure that you have enable POP in your Gmail or Google Apps before you save this and test. All the best.